Local SEO for Home Service Businesses

Your Competitor Is Taking Your Calls

Right now, someone in your market is searching for exactly what you do — and calling your competitor instead. We put you at the top of Google Maps where that call belongs.

Book Your Free Strategy Call Free. No obligation. See exactly why you're not ranking.

You're losing jobs
you don't know about

Every day you're not in the map pack is revenue walking straight to your competitor.

📍

Invisible on Google Maps

When someone nearby searches for your service, your competitor shows up in the top 3. You don't. That call is gone before you even knew it existed.

💸

Paying for Shared Leads

Angi. HomeAdvisor. Thumbtack. You're paying for leads that go to 4 other guys simultaneously. Then you race each other to the bottom on price.

📵

No Consistent Inbound Calls

One job wraps up and you're scrambling for the next. No pipeline. No predictability. Just hoping the phone rings tomorrow.

🏆

Smaller Guys Outrank You

A competitor with half your experience is showing up above you because they invested in their Google presence. It's fixable — but only if you act.

Local map pack domination

From invisible to top 3 across an entire city. This is what Torque does — consistently.

Before Torque
Before
Not Ranking

Buried below the map pack. Invisible to customers searching right now.

After Torque
After
Top 3 Across the City

Dominating the map pack. Phone ringing with exclusive inbound calls.

VS
30–90Days to Map Pack
3–20xCall Volume Increase
100%Trades Focused
$0Strategy Call Cost

Every lead from Angi costs you money.
Every lead from Google costs you nothing.

$0

Cost Per Inbound Call

When you rank in the map pack, Google sends customers directly to you. No cost per lead. No monthly spend to keep it running. You own the position.

1

Business. Not Four.

Shared lead platforms send the same customer to multiple contractors. Map pack leads come exclusively to you. No bidding wars. No racing on price.

Keeps Working

Paid leads stop the moment you stop paying. Rankings built the right way compound over time. The longer you're there, the harder you are to move.

Facebook Ads Google Ads Angi / HomeAdvisor Google Map Pack
Cost per lead $50–$200+ $40–$150+ $30–$150 $0
Shared with competitors Sometimes Yes Up to 5 others You alone
Stops working when? You stop paying You stop paying You stop paying It doesn't
Who controls it? Facebook Google Them You
Builds long-term asset No No No Yes
Facebook Ads
Cost per lead$50–$200+
Shared with competitorsSometimes
Stops working when?You stop paying
Builds long-term assetNo
Google Ads
Cost per lead$40–$150+
Shared with competitorsYes
Stops working when?You stop paying
Builds long-term assetNo
Angi / HomeAdvisor
Cost per lead$30–$150
Shared with competitorsUp to 5 others
Stops working when?You stop paying
Builds long-term assetNo
✓ Google Map Pack
Cost per lead$0
Shared with competitorsYou alone
Stops working when?It doesn't
Builds long-term assetYes

Three steps to owning
your local market

01
🔍

Free Audit & Strategy Call

We dig into your Google presence, find the exact signals holding you back, and show you a clear path to the top 3. No cost, no obligation.

02
⚙️

We Fix Your Google Signals

Broken signals confuse Google and kill your rankings. We rebuild your entire local presence so Google has every reason to rank you above your competitors.

03
📞

Your Phone Starts Ringing

Most clients see map pack movement within 30–90 days. We keep optimizing monthly so your rankings hold, grow, and keep sending calls on autopilot.

Built for the trades.
Not some generic agency.

We only work with local home service businesses. We understand your customers, your slow seasons, and what a dead phone actually costs you.

🏠Roofing
🎨Painting
🚛Junk Removal
🌿Landscaping
🧱Concrete
🪟Drywall
🔧Plumbing
Electrical
🏗️Gutters
🏘️Siding
❄️HVAC
🪴Tree Service

Everything Google needs
to send traffic your way

Six focused deliverables. No fluff. Nothing we can't actually do.

Google Business Profile Optimization

Full GBP audit and optimization — categories, services, photos, attributes, and service areas. We make your profile impossible for Google to overlook when ranking local results.

Local Website Optimization

We optimize your existing website with proper title tags, meta descriptions, schema markup, and header structure so Google understands exactly who you are and where you serve.

Monthly Profile Management

Weekly posts, fresh photos, and Q&A updates that keep your profile more active than any competitor — a direct signal Google uses to decide who shows up in the map pack.

Map Pack Positioning

The ongoing strategic work of moving you into and keeping you in the top 3 — proximity signals, category refinement, GBP attributes, and everything Google actually measures.

Competitor Gap Analysis

We reverse engineer why your top-ranking competitor is beating you — then systematically close that gap. Every month we know exactly what they're doing that you're not.

Monthly Ranking Reports

Plain-English reports showing where you rank, how you've moved, and exactly what's happening next. You'll always know what you're paying for and what it's doing.

This isn't luck.
It's a repeatable system.

Same market. Different client. Wall-to-wall green across an even wider grid. When the signals are right, Google has no choice but to rank you.

Before Torque wide grid
Before
Buried Across the Entire Metro

Red and orange as far as the grid goes. Not even close to the map pack.

After Torque wide grid
After
Owning the Entire Market

Nearly every point on the grid is green. Full metro domination.

VS
Noah Spagnotti
Founder, Torque · Home Service Business Owner

"I know what a slow January feels like. I know what it costs to buy shared leads that go to four other guys. I built Torque because I wanted to solve that problem for businesses like mine."

You're not talking to an agency.
You're talking to a contractor.

I own a home service business in the midwest. I've felt slow seasons. I've paid for leads that went to four competitors. I understand your business from the inside — not from a pitch deck.

Every Torque client gets my personal attention — not a junior account manager, not an overseas team. When you have a question, you talk to the person doing the actual work.

We don't chase volume. We chase results for a selective roster of businesses we're genuinely invested in growing.

⚠️

Client spots are intentionally limited. We cap our roster so every client gets full focus — not a checklist. If you're serious about ranking, reach out before we're full.

Stop watching your
competitor's phone ring.

Book a free strategy call today. We'll audit your Google presence live, show you exactly what's costing you calls, and tell you what it takes to take your market back.

Book Your Free Strategy Call